Turned three this year in March, Apple’s App Accelerator in Bengaluru has been supporting Indian developers to create innovative iOS apps.

At the App Accelerator, developers are supported at every stage of their app creation. For Lenskart, Apple’s team conducted detailed UX feedback sessions where the former discussed best practices and approaches for each screen of Lenskart’s iOS App. This helped in understanding the standard ways of designing and developing screens and UI elements. It has given Lenskart designers and developers a mature understanding of UX guidelines for iOS Apps and has made them more proficient.

“Apart from this, we had sessions with Apple‘s team on ARKit which improved our fundamental understanding of using it. We have used ARKit for building an AR experience where users’ can try out eye frames and sunglasses on their faces in real-time. We have reviewed at each step with Apple’s team and they have helped us improve in a lot of areas ranging from the quality of 3D models to the performance of rendering them on user’s face,”  says Ramneek Khurana, Co-Founder, Lenskart. The company is also using their technology to determine face size for the user, which solves the key problem in buying eyewear online and unlocking the market for online purchase of eyeglasses.

Apple's App Accelerator


The platform provides specialised support for developers, including tools and best practices to enhance their skills and transform the design, quality and performance of their apps on the iOS platform.

“Apple’s App Accelerator provides access to know-how, critique and mentorship around app design, performance and quality, for enterprising app developers. It supports app developers to build apps for the vast iOS ecosystem, including iPhone, iPad, Apple Watch, among others.  With guidance from the Accelerator, app developers can adopt Apple frameworks better and swifter. More importantly, the app developers benefit from the vast ecosystem that Apple has, including the global developer community that comes together at the WWDC – Apple’s annual Worldwide Developers Conference,” says Prabhu Ram, Head-Industry Intelligence Group, CMR.

Source: Business Today

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