Apple

Apple’s next lineup of iPhones, scheduled to be unveiled on September 12, could attract a bunch of customers who previously owned the iPhone 6 and 7 series phones. The expansion of the iPhone X lineup with brand new models and price points may help Apple to reach out to a new set of consumers who were hitherto waiting for an upgrade.

“This year’s Apple event is a departure from the past, with Apple likely to introduce not one, but rather three different iPhones, one of which is an update and the other two are fresh models,” Prabhu Ram, an analyst with CyberMedia Research (CMR), told indianexpress.com over mail.

“Apple’s strategy to come up with three new iPhones is a good move to garner more consumers, and grow the iPhone base and revenues,” he added.

Source: Indian Express

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