Bullish on the future of thin and light category of laptops in India, Taiwanese electronics major Asus is now eyeing 40 per cent market share in the segment by 2020, a top company executive has said.

The thin and light category of laptops typically weigh less than 2 kg and have a thickness of less than 20 mm.


“We now have 24.2 per cent share in thin and light category. With the new models in picture, we are now able to challenge 40 per cent market share in this category by 2020,” Jonas Chen, Country Product Manager, Consumer Notebook, Asus, told IANS.

Asus was one of the top five PC companies in India.

The thin and light category’s growth has been a little slow in the country, but it is catching up now.

Expanding its portfolio, the Taiwanese electronics major has just launched its dual screen laptop series in the country. The dual screen line up comprises the Zenbook Pro Duo (UX581) and the Zenbook Duo (UX481) at a starting price of Rs 2,09,990 and Rs 89,990, respectively.


“With its new dual screen laptops, Asus has brought forth a fresh wave of innovation, which is less gimmicky and more meaningful, and especially focused on content creators with a significant proportion of real estate available,” noted Prabhu Ram, Head, Industry Intelligence Group (IIG), CMR.


Source: Newsgram

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