Apple is set to clock a 16-22% on year growth in smartphone shipments in India in 2020, sharply higher than a 4% rise in 2019 and a 44% fall in 2018, driven largely by older generation of its iPhones like XR and 11 and the latest iPhone 12 mini, say analysts.

They added that Apple’s expected growth comes at a time the overall smartphone market in India is starting at its first ever contraction due to Covid-induced supply chain issues and tightened consumer spending. Apple is set to outperform the global smartphone market and the Indian market will be in line with its global performance.

iPhone 12

Cyber Media Research (CMR) expects 18-22% yearly growth for iPhone shipments in 2020.

“Apple iPhone shipments have been growing strong in Q3 2020 increasing 67% year-on-year, and are primed to increase in the run-up to the festive season. The iPhone SE 2020 and last year’s iPhone 11 are driving the majority of sales currently,” Prabhu Ram, Head – Industry Intelligence Group, CMR said.

Apple will have a wider portfolio of smartphones which starts from the iPhone SE (priced below Rs 40,000) and goes up till iPhone 12 Pro Max. The iPhone 12 mini price starts at Rs 69,900 while iPhone 12 price starts at Rs 79,900. iPhone 12 Pro and iPhone 12 Pro Max will be available at starting at Rs 119,900 and Rs 129,900, respectively.

The share of the new iPhone within overall Apple sales during the launch quarter typically increases year-on-year and this year it will be the same driven by iPhone 12 mini, which is the most affordable smartphone in the 12 series.

Source: Economic Times